VEHICLE LAUNCHES
Prodrive has organised many product launches for a variety of vehicle manufacturers. Our private secure facility in Wawickshire, which has easy access from all parts of the UK, makes it the ideal location for such events. The whole facility, which includes a fully equipped proving ground with high and low speed circuits, skid pans and hospitality, can be exclusively booked and branded. However, we can also manage vehicle launches at any venue in the UK or overseas.
We can event manage the whole programme from sending and collating invites, forwarding joining information to arranging catering and meeting special needs. We can also provide qualified driving instructors and have numerous contacts with celebrity drivers.
Our facility in Warwickshire is also home to our global automotive technology business, which designs and develops cars and innovative systems for the world’s vehicle manufacturers. As a result, we have extensive vehicle preparation facilities on site, which allow us to do everything from changing tyres and checking a vehicle set-up to developing the specific ride and handling characteristics for launch cars for the press, customers or dealers.
We have organised training days for dealer staff to help them understand the key characteristics of a new model to aid them in the sale of the product. We have also organised training and product experience for dealer technicians.
Whatever your product, whoever your audience and wherever you want your launch, we have the team, experience and facilities to help you make it a success.
