LICENSING & MERCHANDISING

• LICENSING
• MERCHANDISE DESIGN
• PRODUCTION
• QUALITY
• MERCHANDISE DISTRIBUTION
• MARKETING
• CASE STUDIES
• CONTACT

Prodrive has its own dedicated merchandising team which provides a full turn-key service from design to manufacture.

To create a commercially viable merchandise range, we work on the following principles: lifestyle creation; individuality; competitive pricing; portfolio of products; quality; and consistent detailing.

In addition to the above, a merchandise range must be contemporary but practical and durable, while being comfortable and offering value for money. We therefore concentrate on using the latest materials available in the market; its packaging and presentation; and the latest hologram technology to authenticate products.