LICENSING
Licensing is an important part of the merchandising operation with the objective of developing market awareness of the brand direction and trademark.
We work on several licenses, from our long-standing relationship with the Subaru World Rally Team, to more recent partnerships with Aston Martin Racing, Vodafone Mclaren Mercedes and Williams F1. We have also completed ranges for Sony Ericsson and the F1 Paddock Club.
With a dedicated account management team, we have the capacity and expertise to work with new clients on bespoke merchandise projects or partnerships covering any requirement, not just in motorsport.












